It’s so tempting to just put our heads down and drive away at our businesses.

With all of things that we have to manage and all of the day-to-day operations, it’s easy to forget to take the time for a 30,000 foot view of our business.

It’s hard to find the time to look at it objectively.

But it’s so important.

Stop and ask yourself, “Would I buy this?”, “Is this really important?”.

Stop and ask someone else, “Does this make your life better, or would you buy this?”.

What happens when you don’t do this is $200,000 phone systems, $20,000 contact management systems that are obsolete by the time they’re finished, marketing materials that your customers will never read or care about, products they’ll never buy, and ridiculous meetings that never produce anything.

Ask me how I know this…